Artificial Intelligence (AI) is no longer just a tool for tech giants or large corporations. In fact, I recently explored this on The Hustle-Free Entrepreneur Podcast, where we talked about how AI is becoming accessible, affordable, and incredibly useful for small businesses - including those in the event industry. If you’ve ever thought that AI is too advanced or expensive for your event business, it’s time to think again.

Are you trying to build your event business while juggling a full-time job? You're not alone. In a recent episode of The Hustle Free Entrepreneur Podcast, host Jese Gary sat down with Aarika Rose Cofer to talk about what it takes to grow a sustainable, passion-driven business without burning out.

When it comes to executing flawless events, it takes more than just creativity and a checklist. Behind every successful event is a team of professionals working together, often including an event coordinator, event planner, and event manager. These titles are sometimes used interchangeably, but each role has distinct responsibilities.

In the fast-paced world of event planning and management, standing out from the competition requires more than just hosting memorable experiences. Success hinges on implementing marketing strategies for business growth that create lasting impressions long before and after your events take place. For event organizers looking to build a thriving event business, consistency in marketing isn't just important - it's essential.

In today’s competitive landscape, brands are rethinking how they connect with customers. In fact, 72% of consumers prefer experiencing a brand in person rather than seeing or hearing about it online.

This shift is fueling the rise of experiential marketing a strategy that goes beyond traditional advertising and one-time events to create immersive, lasting brand interactions.

Did you know that nearly 60% of event venues struggle to attract clients due to ineffective marketing? If you're watching competitors stay booked solid while your calendar has gaps, these 7 proven strategies can transform your venue's visibility and bookings.